Formed in 2007, Life Investors Financial Group, Inc. (LIFG) is a financial services marketing company that distributes products through agents located throughout the United States. Although LIFG is a new group, its roots trace back to 1959 and a close affiliation with the sales force of Life Investors Insurance Company of America.

The agents associated with LIFG target the middle market and serve all economic demographics. Products include term, fixed and variable universal life, and disability income. Their motto, "Making a Difference One Life at a Time," speaks to a strong focus on helping customers with their financial matters and providing individuals a life changing career opportunity. Individuals can represent LIFG on a full or part-time basis, making LIFG an ideal entry point for a financial services career agent.